Now we can count ourselves as real front-runners with design company Dashwood finalist in the Design Institute’s Best Design Awards for the Ko Awatea branding – congratulations to the Dashwood team.
While we know it’s good, it’s great to see the Ko Awatea brand recognised as one of the best in design, by designers. What makes this exciting is that when Dashwood took on the job, they took a research-based approach and it shows.
The final brand reflects the need to accommodate both the local community as well as reach out to Ko Awatea’s international partners. The graphics incorporate Niho Taniwha, which is a traditional tooth-like triangular shape used by the Tainui iwi. The triangle also reflects the Triple Aim.
This all ties in so well with what we are striving for at Ko Awatea. The branding wasn’t just about making a fancy logo. It had to show what we stand for – innovation and being that ‘first light’ that we’re aiming to shed on what we do and how we do it.
Design is important in the health sector – the equipment we use, the processes that help make work flow smoother and more efficiently –it’s about design as well as people.
Ko Awatea’s role is to bring people together to design new and better ways of doing things in healthcare – Dashwood making it to the finals of the Best Design Awards couldn’t be a more fitting achievement.
All the best of luck to the Dashwood team for a win.